Nate’s Notes 205: How Todd Herman Helped Kobe Bryant Become a Legend | The Alter Ego Effect

Thanks for listening to this episode of Meikles & Dimes with Todd Herman. According to social identity theory, the identities we adopt predict our behavior, so I’m especially intrigued by the Alter Ego Effect, which Todd has taught for decades.

When Kobe Bryant was struggling, Todd helped him create an alter-ego which would eventually become The Black Mamba. Though creating an alter-ego can feel inauthentic or weird, creating a model of the person we want to become can help us behave in ways that will allow us to reach our goals.

We all have multiple identities, but being thoughtful about the identities we adopt and create can help us become the best versions of ourselves, whether we’re creating a spiderman, fitness, or business alter ego.

The highest performing, most capable people have powerful tools in their tool belts. And creating an alter-ego, like we once did as children, is a tool we can add to our own belt. In summary, there is power in using our identity to reach our most ambitious goals.

It’s a simple idea. Please take it seriously.

Todd Herman Bio:

Todd Herman works with the highest performers in sports and business to help them achieve their most ambitious goals. He has been featured on the Today Show, Inc Magazine, NFL Films, CBS, and Business Insider among others. And his professional programs are delivered to over 200,000 professionals annually in 73 countries.

I hope you enjoy learning from Todd Herman today.